Recommended Reading List
From Association Social Media Wiki
Recommended Reading List
Please add your recommended reading related to social media, community building, social media marketing, innovation, association management or any other relevant topic here.
Social Technologies - general
Groundswell: Winning in a World Transformed By Social Technologies - Josh Bernoff and Charlene Li
Wikinomics: How Mass Collaboration Changes Everything - Don Tapscott and Anthony D. Williams
The New Influencers: A Marketer's Guide to the New Social Media - Paul Gillin
Now is Gone - Brian Solis and Geoff Livingston
Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Born Digital: Understanding the First Generation of Digital Natives by John Palfrey and Urs Gasser
Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business - Jeff Howe
We Think - Charles Leadbeater
Social Media Marketing
Social Media Marketing: An Hour a Day - Dave Evans and Susan Bratton
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force - Ben McConnell and Jackie Huba
Word of Mouth Marketing: How Smart Companies Get People Talking - By Andy Sernovitz
A Little Less Conversation: Connecting with Customers in a Noisy World - Tom Asacker
Community
The Wisdom of Crowds - James Surowiecki
Community: The Structure of Belonging - Peter Block
Tribes - Seth Godin
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business - Clayton M. Christensen
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone - Mitch Joel
The New Community Rules: Marketing on the Social Web - Tamar Weinberg
Web design
Designing for the Social Web - Joshua Porter
Online and On Mission: Practical Web Strategy for Breakthrough Results - David Gammel
Association Management
We Have Always Done It That Way: 101 Things about Associations We Must Change - Jamie Notter, Jeff De Cagna, Amy Smith, Mickie Rops, David Gammel
A 98 Pound AE Weakling? A five month program to association strength through social networking - Judith Lindenau, CAE at http://www.realtown.com/Judith2/blog/weakling
How to Use Twitter: A Guide - Judith Lindenau, CAE at http://www.realtown.com/Judith2/blog/twitter
Culture
A Whole New Mind - Dan Pink
The Outliers - Malcolm Gladwell
Blink - Malcolm Gladwell
Ignore Everybody: and 39 Other Keys to Creativity" - Hugh MacLeod
