From Association Social Media Wiki
Welcome to the Association Social Media Wiki!
The comprehensive listing of associations using social media.
Or at least it will be with your help. By creating this master list of associations that are using blogging, wikis, social networking sites, podcasting and other social media tools, we'll all learn from each other for the benefit of our organizations and our members. More about the Association Social Media Wiki project.
Add Your Association to This Wiki
First, type your association name--exactly how you would like it to appear--in the search box and click "Go." If your association is not found and there are no matching search results, click on the red link that says "create this page." From your association's page in this wiki, click on the edit tab above the page title and tell us what social media initiatives you've been tackling.
Case study of the month
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 How has NAA made it easy for folks who were not already on LinkedIn and Facebook to connect there?
National Apartment Association:We mapped out a no budget plan to introduce the sites to our members. We first created a new look and brand concept that we used in all marketing efforts. We then created a page on our web site announcing our presence on both Facebook and LinkedIn and a press release posted to our News Room. We began with an announcement in our weekly e-newsletter, and coupled with a banner ad that ran for several weeks. We handed out postcards to our leadership at a small annual governance meeting. We then ran a column in the association’s monthly magazine and invited our network of state and local affiliates to download and use the banner ad or to otherwise link to our sites. We also link to affiliate and other related groups on Facebook and LinkedIn and invite their members to join the NAA group. In the future, we would like to use Facebook and LinkedIn targeted online ads. We realized that the success of these social networking ventures could not be completely defined by numbers; we identified several factors to provide significant insight into our member’s interest in using online networking sites:
- Number of group members as percentage of NAA membership
- Number of referrals back to the naahq.org site from the social networking sites
- Discussion Board activity and comments
We had hoped to have 400-500 members, or twice the published average group size, within the first year. We easily surpassed that goal in the first 6 months. LinkedIn became a top referring site to the association web page within 2 months of launch. The discussion boards on the LinkedIn site have exceeded expectations. There are several new posts with comments each day.
Read more details contributed by Rene Shonerd, CAE.
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